University's Name and Visual Identity

University's Name and Visual Identity

  1. As society and economy become knowledge based, the University of Hong Kong - indeed, any university - is increasingly committed to knowledge creation and dissemination for the benefits of the community with which it forms an inherent strategic, and profitable, partnership. Through provision of educational services and technology transfer, university-owned knowledge acquires social and economic values, very often through collaboration with commercial enterprises. The globalisation trend also means that the University of Hong Kong must seek to break out of national and regional boundaries, and be recognised as a university of international renown. On account of its strategy of community partnership and internationalization, the University of Hong Kong is collaborating actively with individuals and organizations, locally and internationally.
  2. Indeed, we regard "The University of Hong Kong" as a widely known and respected name in Hong Kong, regionally and internationally, and would feel immensely proud if the accomplishments of the University's staff are mentioned by the public. We are also gratified that the University is named for contributions to the material benefits and progress of the society - on account of its academic and research exploits and collaborative work with non-university partners.
  3. We therefore believe that the appropriate use of the name of the University will bring credit to all members in association and the institution itself; conversely, improper use of the name will engender ill repute. However, the University must at the same time be seen to have maintained its core value in the pursuit of truth and must be trusted by the public that in all its activities, including commercialization of research output and business-industry partnership, the intellectual integrity is preserved.
  4. The name itself (including the variant forms of its visual identity) is also an intellectual property that the University must have legitimate interest to protect its use.
  5. The University has prepared a set of policies and guidelines on the use of the its name and visual identity, and this hopefully ensures the accurate and proper usage by members of the University and the public.
  6. Members of the public who wish to make reference to the University's name in any activity or manner of association are urged to refer to the document "Policies and Guidelines on the Use of the University's Name and Visual Identity". It is understandable that the University's name will be used extensively and under different circumstances. Hence, this set of general principles and guidelines may not comprehensively cover all cases. If in doubt, members of the public are requested to seek advice from the Registrar of the University.

May 15, 2003

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