Media

Edward K Y Chen Distinguished Lecture Series – 2013 Lecture
“Business Transformation in the Facebook Era”
by Ms. Clara Shih

24 Oct 2013

Founder and chief executive of Hearsay Social and the youngest member of the Starbucks Board of Directors, also a Silicon Valley entrepreneur originally from Hong Kong, Ms. Clara Shih is going to speak at the Edward K Y Chen Distinguished Lecture (陳坤耀傑出學人講座) presented by the School of Economics and Finance, Faculty of Business and Economics of The University of Hong Kong.

You are cordially invited to attend and to report on the lecture with detail as follows:

Date: October 28, 2013 (Monday)

Time: 5.30pm – 7.00pm  (Media registration starts at 5.00pm)

Venue: Loke Yew Hall, Main Building, The University of Hong Kong

Topic: Business Transformation in the Facebook Era

Language: English

Seats are limited, please make reservation by phone (Ms. Hazel Sze at +852 3917 5800 / hsze@hku.hk )

About the lecture:

The “Edward K Y Chen Distinguished Lecture Series” was initiated by a group of former HKU students of Professor Chen from the early 1970s.  Established through a fund set up in 2007, this Lecture Series represents a tribute to an honoured teacher and a fine distinguished scholar, and aspires to demonstrate the fine tradition of great respect and appreciation for Teachers and Mentors (“尊師重道”) to future generations.

About the topic:

From advertising and customer service to e-commerce, personal branding, and sales, social networking sites such as Facebook and Twitter have amassed enormous audiences in a short amount of time with far-reaching social and business implications.  Clara will distill how and why social media is fundamentally transforming the ways in which 1.6 billion people around the world keep in touch and expect to interact with friends and brands alike, and what steps businesses must take to stay relevant and connected in the Facebook Era.

About the speaker

Clara is CEO and Founder of Hearsay Social and a pioneer in the social media industry.  Hearsay Social is the leading social sales and marketing platform, empowering the world’s largest companies to build stronger customer relationships, grow revenue, and bolster their brands across social networks. In 2007, Clara developed the first social business application, called Faceforce, and subsequently authored the New York Times-featured bestseller, The Facebook Era: Tapping Online Social Networks to Market, Sell and Innovate, now used as a marketing textbook at Harvard Business School. Clara has been named one of Fortune’s Most Powerful Women Entrepreneurs, Fast Company’s Most Influential People in Technology, and one of BusinessWeek’s Top Young Entrepreneurs.

Clara is a member of the Starbucks Board of Directors and previously served in a variety of technical, product, and marketing roles at Google, Microsoft, and Salesforce.com.  She graduated #1 in Computer Science at Stanford University, where she also received an MS in Computer Science – User Experience and Design.  Clara also holds an MS in Internet Studies from Oxford University, where she studied as a U.S. Marshall Scholar.

For media enquiries, please contact:
Helen Wong
Assistant Director of Communications
Faculty of Business and Economics
The University of Hong Kong
Tel: +852 6199 6988 / +852 3917 4311
Email: hgewong@hku.hk

Cynthy Tang
Assistant Communications Manager
Tel: +852 3917 4488
Email: cyntang@hku.hk